“Even if your page has one million fans on Facebook, on average, only 51,700 of them will see each of your page’s posts organically” – @eskimon @Hoosuite

Furthermore, that’s 1,600 fewer than this time 3 months ago – a 3% quarterly drop

This problem isn’t restricted to facebook either; it’s similar across all social media

Fortunately, there are some simple things you can do to improve success and ROI. A varied approach to content publishing can help mitigate declining organic reach

Different ways to distribute content

Pull

‘Organic’ brand content that audiences see either because they follow the brand, or they have sought the content out

Push

Promoted brand content that reaches audiences via paid media placements or other forms of paid social activity

Inspire

Brand-relevant content that reaches audiences thanks to the social media posts and activities of third parties

A strategic social media plan combines all three: Pull, Push, and Inspire content. Lets chat if you need help setting this up