Category: Social Media Marketing

Digital Marketing Consultant

Tim Cook and Facebook Boss

Prepare for upcoming changes to Apple’s iOS 14

Hi Hilton, Apple has announced changes that will adversely affect the way our ad systems work, and may affect your ability to reach people with personalised ads. In early 2021, we expect Apple to require all apps in the App Store to implement their AppTrackingTransparency framework. This will affect the ability of apps to receive…
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Carousel ads – Get more space to drive action

The carousel ad format is available for Facebook, Instagram, Messenger and Audience Network, and allows you to showcase up to ten images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or…
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LinkedIn Targeting Options – Education

Schools You can target based on the School, College, University or other learning institution where a member completed a course. For example, an alumni association can use Schools targeting to reach alumni who may be interested in joining their association or donating. While Schools targeting allows you to reach the right alumni or students at…
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LinkedIn Targeting Options – Company

Company Name Company Name is the organization a member lists as his or her employer. These are based on LinkedIn Pages, which are maintained by company employees. Whether your campaign goal is awareness or retention, Company Name targeting allows you to focus your campaign on high-value accounts and reach decision makers across an organization. You…
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LinkedIn Targeting Options – Job Experience

Job Function: Based on standardized groupings of the job titles entered by LinkedIn members. For example, a doctor would fall under the Medical function along with members with similar occupations such as nurses, veterinarians, surgeons, and dentists. Tip: Combine the Job Function option with the Seniority option to reach decision makers with a specific expertise.…
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