Digital Marketing Consultant
The Mercedes AMG Petronas F1 Team won the 2014 season’s Formula One racing constructors’ award and they wanted to celebrate their triumph with the rest of Malaysia. An interactive tweet campaign using #PETRONASFormulaWin was developed for Facebook, Twitter and Instagram interacting with their engagement screen in the Pavilion. It was complemented with various ground activities and…
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A Hash tag is a metadata tag (type of label) mostly used on social network sites (e.g. Facebook) and micro blogging sites (e.g. Twitter). They help users identify messages with a specific topic or content. One can easily create these labels by simply placing the hash tag character # in front of a word. The…
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According to the Adobe Digital Index (ADI) report, Advertisers that didn’t pay attention to Mobilegeddon are paying higher prices for less clicks on mobile search. The report revealed that poorly planned mobile strategies are not only hurting advertisers but Google itself. Companies that were not adequately prepared for Google’s mobile friendly update lost as much…
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As marketers, we are continuously striving to find the best way to optimize our communications (both offline and online). We also know that that longer online content and social media posts can dissuade our consumers from engaging with our brand. I still refer to this post by SumAll (posted October 2014) which provides best case…
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