Digital Marketing Consultant
Here’s How… Today, I want to take a step higher and discuss just why Facebook is such a unique platform that can beat almost all other platforms. It’s just two words: Artificial. Intelligence. …or just one word: Robots So, here’s what Facebook does. They ask you to install something called a pixel on your website.…
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How does this impact your business? So, is Facebook still important? Lately we hear a lot of conversation about how Facebook ad costs are going up. We hear even more talk daily about new platforms, other platforms and all the places we should “rather” be focusing. I want to take a moment to address this.…
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As of August 19, 2019, your News Feed ads will be smaller than they are now. Fewer lines of primary text: As of now, your mobile prospects can read up to seven lines of ad copy before being prompted to click “See More.” As of next month, they’ll only see three lines of that primary copy. Reduced maximum…
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In an announcement on Twitter on Monday night, Castle Lager said it will sell beer without labels “in solidarity with all those who are unfairly and callously labelled on a daily basis”. The beer brand used the hashtag #AshwinWillemse, in reference to a racially-charged incident on a SuperSport set at the weekend. The label-free beer…
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Learn about ad targeting options for your Facebook ads. Reach your audience by location, gender, age, likes and interests, education and more. Many advertisers who don’t understand Facebook’s ad targeting options don’t properly target their ads. Because most advertisers only use one or a few of Facebook’s most common and thus most competitive targeting options,…
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