How does this impact your business?
So, is Facebook still important?
Lately we hear a lot of conversation about how Facebook ad costs are going up. We hear even more talk daily about new platforms, other platforms and all the places we should “rather” be focusing.
I want to take a moment to address this.
Firstly – Yes, Facebook costs have gone up. That’s why its important to work with a specialist as opposed to relying on “boosting”. FB Marketing experts give your campaigns the power you need to stay ahead of it all.
Secondly – Yes, Facebook now has over 6 million advertisers, hence, you have competition. But, at the same time, think about it – 6 million businesses around the World are making FB work for them – what does that say about what you should be doing?
Thirdly – Facebook™ now has over 2 billion users. Just think about that…
Literally about 30% of the World’s population is on Facebook now. There is absolutely no other platform in the World that can say that.
2 Billion People + Tons of Data On Them…
The biggest asset that Facebook™ brings to the table is not just having 2 billion users, but think about how much FB knows about them…
- Interests
- Demographics
- Professions
- Spending habits
- Age, Sex, Religion…
- Where they EAT, where they SHOP
Now, of course, many will say that this is dangerous data or that it’s too much. Honestly, as a Facebook™ USER – sure, it’s a bit creepy. However, as an ADVERTISER – it’s pure GOLD.
It truly doesn’t matter what you’re selling – ALL businesses can benefit from a strong presence on Facebook. And, just because the ad costs may have gone up a bit from two years ago – trust me, it’s still an amazing platform.
So, all in all – do NOT take your foot off the gas pedal. Connect with me and lets discuss your Facebook Advertising strategy