Category: Facebook

Digital Marketing Consultant

Tim Cook and Facebook Boss

Prepare for upcoming changes to Apple’s iOS 14

Hi Hilton, Apple has announced changes that will adversely affect the way our ad systems work, and may affect your ability to reach people with personalised ads. In early 2021, we expect Apple to require all apps in the App Store to implement their AppTrackingTransparency framework. This will affect the ability of apps to receive…
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Carousel ads – Get more space to drive action

The carousel ad format is available for Facebook, Instagram, Messenger and Audience Network, and allows you to showcase up to ten images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or…
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Ad review delays expected due to COVID-19

Saw this alert on Business Manager this morning. Corona virus really impacting on business operations worldwide Here is the official note from Facebook Due to the global impact of COVID-19, we’re working with our partners to send home all contract workers who perform content and ad review, until further notice. We remain committed to keeping…
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Best practices for aspect ratios

When you create ads for mobile, images and videos should cover as much screen as possible to grab attention. Choose an aspect ratio that best suits different placements and formats (see what the placements look like) and remember to check which placements support which aspect ratios. Below are some recommended aspect ratios for different placements…
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Facebook Cuts Your Costs & Optimizes Your Ads By Using Artificial Intelligence

Here’s How… Today, I want to take a step higher and discuss just why Facebook is such a unique platform that can beat almost all other platforms. It’s just two words: Artificial. Intelligence. …or just one word: Robots So, here’s what Facebook does. They ask you to install something called a pixel on your website.…
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