Digital Marketing Consultant
How does this impact your business? So, is Facebook still important? Lately we hear a lot of conversation about how Facebook ad costs are going up. We hear even more talk daily about new platforms, other platforms and all the places we should “rather” be focusing. I want to take a moment to address this.…
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As of August 19, 2019, your News Feed ads will be smaller than they are now. Fewer lines of primary text: As of now, your mobile prospects can read up to seven lines of ad copy before being prompted to click “See More.” As of next month, they’ll only see three lines of that primary copy. Reduced maximum…
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Learn about ad targeting options for your Facebook ads. Reach your audience by location, gender, age, likes and interests, education and more. Many advertisers who don’t understand Facebook’s ad targeting options don’t properly target their ads. Because most advertisers only use one or a few of Facebook’s most common and thus most competitive targeting options,…
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Timing is critical on social media, and knowing this can determine how far one can go on this global amplification platform. On Facebook the timing is even more critical because of the complicated News Feed algorithm. Not all times are equal and indeed certain times are better than others. It will be pointless posting content…
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