Category: Social Media Marketing

Digital Marketing Consultant

7,800,000+ LinkedIn Audience size in South Africa

To get started, first define the Location and Language of the members you’d like to reach.Location is the only mandatory field. A member’s Location can be based on the Location included in their profile as well as their IP address. A member’s Language is based on the Language used in a members profile. Most often…
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Targeting on LinkedIn

Targeting is a foundational element of running a successful advertising campaign — Getting your targeting right leads to higher engagement, and ultimately, higher conversion rates. By advertising on LinkedIn, you are getting your message in front of the right person when they are most engaged, and you can reach a professional network of more than…
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Ad review delays expected due to COVID-19

Saw this alert on Business Manager this morning. Corona virus really impacting on business operations worldwide Here is the official note from Facebook Due to the global impact of COVID-19, we’re working with our partners to send home all contract workers who perform content and ad review, until further notice. We remain committed to keeping…
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Best practices for aspect ratios

When you create ads for mobile, images and videos should cover as much screen as possible to grab attention. Choose an aspect ratio that best suits different placements and formats (see what the placements look like) and remember to check which placements support which aspect ratios. Below are some recommended aspect ratios for different placements…
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3 Different Ways To Help Mitigate Declining Organic Reach

“Even if your page has one million fans on Facebook, on average, only 51,700 of them will see each of your page’s posts organically” – @eskimon @Hoosuite Furthermore, that’s 1,600 fewer than this time 3 months ago – a 3% quarterly drop This problem isn’t restricted to facebook either; it’s similar across all social media…
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