Attention is a limited mental resource. Every time you add clickable options or other elements to a page, you risk depleting your prospects’ mental energy and thereby hurt conversions. Attention-Driven Design is a framework for using visual design to draw attention to the most important elements of your page in order to drive conversions. Emphasis, encapsulation, contrast, direction, affordance and nesting are some of the techniques used in Attention-driven design.
Design pages that focus where users are directing their most important commodity: attention Click To Tweet