Category: Conversion Glossary

Attention is a limited mental resource. Every time you add clickable options or other elements to a page, you risk depleting your prospects’ mental energy and thereby hurt conversions. Attention-Driven Design is a framework for using visual design to draw attention to the most important elements of your page in order to drive conversions. Emphasis,…
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You need to earn your prospects attention first before trying to convert them. Each page element should capture and hold your prospect’s attention and direct them toward your conversion goal. <a href='https://twitter.com/intent/tweet?text=Your%20prospect%27s%20attention%20is%20their%20most%20priceless%20commodity.%20You%20need%20to%20work%20to%20earn%20it.&via=hiltonjohani&related=hiltonjohani&url=http://www.hiltonjohani achat cialis paris.com/?p=1221′ target=’_blank’>Your prospect’s attention is their most priceless commodity. You need to work to earn it. Click To Tweet   Related content…
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This can be defined as what your prospect feels when confronted with friction on your landing page. Anxiety normally happens on pages that poorly communicate the value proposition or creates doubt in the user’s mind.  

The discovery, interpretation, and communication of relevant patterns and actionable insights in data. Analytics helps you determine whether your advertising is actually working.