Digital Marketing Consultant
I have sat in long (and draining) meetings with Developers turned SEOs debating over a myth that 404 Error Pages result in multiple penalties on Google. One guy became very emotional in one of the meetings and literally put fear (terror actually), in one of our executives when he bluntly came out saying that our…
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There was a lot of excitement on Twitter today as numerous AdWords advertisers tweeted about seeing a new Drag and Drop Report Editor in their accounts. Google first released this report in a few accounts as teasers last year in April and quickly retracted. According to Search Engine Land, AdWords Report Editor started showing up…
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However getting ahead means adopting a mobile-first perspective. We are at a pivotal moment in paid search as mobile usage gains more ground when it comes to overall traffic to digital platforms. I had lunch the other day with Duane and recalled how we used to run search campaigns for SMEs in our early days…
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Yesterday I discussed how Google is currently testing a new set of Home Services Ads within the SERP and the future of PPC. This is a major change in the market and to better understand this let me show you what the normal SERP would look like for “San Francisco plumber.” The page has Local Google My Business…
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Google has started testing Home Services Adverts within its SERP to promote local service providers. The Search giant confirmed a beta test for the program in the San Francisco Bay area. The program has features similar to those of other home service providers such as Yelp, Amazon Home Services and Angie’s list, but with major UX…
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