Digital Marketing Consultant
A number of internet users in Europe and the US reported seeing green labelled adverts on Google in April, while none appeared in South Africa. I picked up these green labelled adverts this morning as well and I think this is where Google is going. Here is what I saw around 11am, before the green labels…
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Ad Extensions give advertisers an opportunity to show something extra about their business in their text adverts. Ad Extensions help differentiate ads from competing adverts as they help make promotional messages stand out. They also help boost campaign performance as they have a direct influence on Ad Rank. They are very easy to set up,…
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Google announced that it will be releasing a new ad extension called Structured Snippets last week, and this will be rolling out to all AdWords accounts within a few weeks. Structured Snippets Extension allow advertisers to highlight a specific aspect of their products or services – thereby making search ads more relevant and helpful. See example below:…
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Google is calling them “micro-moments” – the: There is no doubt that smartphone adoption and usage is on the rise in South Africa, and statistics from Nielsen revealed something that sent chills up my spine. According to their 2011 research more Africans have access to mobile phones than to clean drinking water. Smartphones have changed…
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Google finally launched its much anticipated buy button earlier in July, and they are calling it “Purchases On Google”. The adverts have started appearing on eligible product listing ads on both Android and iOS smartphones. Google took a decision to only launch this as a limited pilot with a few select retailers such as Macy’s…
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