Digital Marketing Consultant
If you have two ads that have different click-through rates right now, how sure can you be that those ads will perform differently in the long run? Enter your clicks and CTR’s for each ad in the spaces below, and SplitTester will tell how how likely they are to have different long-term results.
A welcome change is coming to the AdWords bidding process, and the much needed news came out at the Google Performance Summit. Enhanced campaigns frustrated a lot of advertisers as they didn’t give the flexibility required to focus on mobile. At the moment, advertisers set a base desktop bid and the set mobile bids as a…
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Earlier on this year (February), Google discontinued serving right hand adverts on desktop and trimmed down ad slots from 11 to only 7. This left a wide open space on the desktop SERP and as we have all know, Google does not do anything without a bigger agenda. Google is testing expanded text adverts which…
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A number of internet users in Europe and the US reported seeing green labelled adverts on Google in April, while none appeared in South Africa. I picked up these green labelled adverts this morning as well and I think this is where Google is going. Here is what I saw around 11am, before the green labels…
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