Digital Marketing Consultant
Ad Extensions give advertisers an opportunity to show something extra about their business in their text adverts. Ad Extensions help differentiate ads from competing adverts as they help make promotional messages stand out. They also help boost campaign performance as they have a direct influence on Ad Rank. They are very easy to set up,…
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Google announced that it will be releasing a new ad extension called Structured Snippets last week, and this will be rolling out to all AdWords accounts within a few weeks. Structured Snippets Extension allow advertisers to highlight a specific aspect of their products or services – thereby making search ads more relevant and helpful. See example below:…
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Google finally launched its much anticipated buy button earlier in July, and they are calling it “Purchases On Google”. The adverts have started appearing on eligible product listing ads on both Android and iOS smartphones. Google took a decision to only launch this as a limited pilot with a few select retailers such as Macy’s…
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A mobile bid adjustment is as a percentage increase or decrease that is applied to normal Costs Per Click (CPC) bids with the intention of winning coverage on mobile devices. It’s fairly easy to set up an AdWords account by picking various keywords, selecting a decent bid as suggested by Keyword Planner, and immediately start…
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There was a lot of excitement on Twitter today as numerous AdWords advertisers tweeted about seeing a new Drag and Drop Report Editor in their accounts. Google first released this report in a few accounts as teasers last year in April and quickly retracted. According to Search Engine Land, AdWords Report Editor started showing up…
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