I posted about seeing green labelled ads on Google earlier on in May and I just spotted these adverts again today (Saturday 8:15pm) on the SERP. The search was for cleaning services and I did this from my home PC. Here is what I saw:

Here is another SERP for “24 hour plumber” -note that I am not signed in as well.

These ads blend in well with organic and I bet this will result in increased CTRs on ads and drive more visitors to advertisers. I did a few more searches and kept seeing green labelled ads . I have not seen an formal communication from Google, but I strongly believe this is where Google is going. Makes sense as more clicks means more revenue for the search giant.

Here is another search for “car insurance”

I wasn’t able to see these on my phone but I am sure Google is doing that test there as well. Anyone else seen these?