In today’s mobile-first world, shopping apps and mobile sites create vital connections to shoppers. To help marketers navigate these channels, Google partnered with Ipsos to understand how people find, use, and engage with shopping apps. View the report below.

Key Findings

Phones are our shopping companions.
Whether at home, on the go, or at the register, consumers turn to their phones to make their shopping experience easier (and cheaper). The top two reasons people turn to their phones for shopping is to browse products and find discounts and deals.

• Show me the discount.
  Discounts and deals play a big role for the mobile shopper. They are the top motivating factors when deciding whether to install an app, and—along with bonus offers—are the top reason someone will return to an app after uninstalling.
• Apps are for loyalty and sharing
  Smartphone users rely on both downloaded apps and the web for shopping, but for different purposes. Consumers use apps to keep up with loyalty programs and share their purchases. They turn to mobile sites for browsing and store information.
• Memory is a deal-breaker
  Taking up too much phone memory is the #1 app-related issue that leads consumers to uninstall an app. However, most people will give an app another shot if changes are made.

More than half of smartphone owners turn to their phone to shop