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Social Media Digital Outdoor Campaign – Petronas

Digital Marketing Consultant

The Mercedes AMG Petronas F1 Team won the 2014 season’s Formula One racing constructors’ award and they wanted to celebrate their triumph with the rest of Malaysia.

An interactive tweet campaign using #PETRONASFormulaWin was developed for Facebook, Twitter and Instagram interacting with their engagement screen in the Pavilion. It was complemented with various ground activities and prizes for selected tweets .

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