Search Traffic Volume

I absolutely love the Keyword Planner as this tool helps add numeric data to your case and reinforce increasing the budget. The tool shows monthly traffic volumes, showing perks and seasonal opportunities that need higher budgets. The tool tells a crucial story especially as we are nearing the holiday season. There are more searches for big ticket items, and gifts in general when compared to the first half of the year. There was a lot of data in the Keyword Planne as we approached Black Friday a week ago.

If you had a client who sells gifts the graph below shows that Oct-Dec are best times for businesses as there are more searches for gifts. A higher budget will reach this audience.