Digital Marketing Consultant
The overall success or failure of your forms depends on the clarity of all the other elements (headline, benefits, hero shot, call to action button text and field label alignment) of your landing page. Research has shown that humans have a limited amount of metal energy to dedicate to the decision making process. Apparently the…
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There are 5 essential elements that every landing page must have. These are Unique Selling Proposition (USP) The hero shot The benefits of your offering Social proof A single conversion goal — your Call-To-Action (CTA) I stumbled across Drifts‘ website and I think they have nailed it when it comes to mixing up the elements…
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Filmed July 2005 at TEDGlobal 2005 Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz’s estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied. Click here to listen to the TED Talk
I get this question a lot and to be honest this is a little bit like the “how long is a piece string?” question. I think here is the best anwer. But why would you use this numeric calculation when you already have the answer? Similarly with conversion rates. There are a lot of things that…
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South African consumers’ lives are increasingly digital – at work, home and everywhere in between. News has been reduced to 140 characters and conversations condensed to emojis. As more and more facets of South Africans’ lives go digital, marketers need to understand the impact today’s digital lifestyles are having on consumers and their attention. Increased…
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