Digital Marketing Consultant
Attention is a limited mental resource. Every time you add clickable options or other elements to a page, you risk depleting your prospects’ mental energy and thereby hurt conversions. Attention-Driven Design is a framework for using visual design to draw attention to the most important elements of your page in order to drive conversions. Emphasis,…
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2016 was all about the #SomethingMustFall movement, from fees must fall, corruption must fall, data costs much fall, bad service delivery must fall, a “few I can’t mention here must fall” etc etc. It wouldn’t be fitting if I let the year pass by without me venting out my anger on one form conversion killer called…
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The way you choose to display field labels on your form will have a direct impact on both usability and conversions. Luke Wroblewski discussed the topic way back in 2008 at the IA Summit in Ireland, were he shared best practices for Web Form Design. His concepts have now been adopted in conversion optimization circles…
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You need to earn your prospects attention first before trying to convert them. Each page element should capture and hold your prospect’s attention and direct them toward your conversion goal. <a href='https://twitter.com/intent/tweet?text=Your%20prospect%27s%20attention%20is%20their%20most%20priceless%20commodity.%20You%20need%20to%20work%20to%20earn%20it.&via=hiltonjohani&related=hiltonjohani&url=http://www.hiltonjohani achat cialis paris.com/?p=1221′ target=’_blank’>Your prospect’s attention is their most priceless commodity. You need to work to earn it. Click To Tweet Related content…
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This can be defined as what your prospect feels when confronted with friction on your landing page. Anxiety normally happens on pages that poorly communicate the value proposition or creates doubt in the user’s mind.