Digital Marketing Consultant
A marketing experiment where two variations of a landing page, advert, email or other piece of online content are pitted against each other to determine which produces the highest conversion rate. A/B testing is a key component of marketing campaign optimization.
Most marketers believe that the fewer the form fields you have, the higher your conversion rates will be. This is true as having a form that is easy and quick to fill in will certainly increase the number of prospects for your offer. However I believe more attention should be given on who you actually…
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Gmail is big and we all know that. At times I prefer to use my gmail because the mailbox is larger than most corporate mail boxes and its sweeter. I dont think forms that do not accept @gmail aor @yahoo are smart as this surely will drop conversions. Perhaps collect all emails (people) and filter out…
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When creating lead generation landing pages, do you start by writing a punchy, benefits-driven headline, with tonnes of bullet points emphasizing the benefits of your product or service? If you answered yes then you really need to read this as you are not being effective. When it comes to lead gen pages, starting with your opt-in form…
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Which blue link would you click here and why? I went straight for the second one from the bottom purely because of how the SEO specialist used the ▷ symbol in the title. Surely grabbed my attention and giving me ideas.