Digital Marketing Consultant
Mobile-first queries or keywords, are search terms that are searched more often on mobile than on desktop. Most Account Managers bid on the same keywords for both mobile and desktop traffic, and tend to miss out on the minuscule variations and long-tail keywords that are specific to mobile users. You need to think through what a user might…
Read more
When consumers have questions, talking to a real person can be the easiest way to get answers. A personalized and relevant phone call can help you earn new customers and keep existing ones. A converation on the phone can earn a potential customer’s loyalty, especially in intent-rich “I-want-to-know” or “I-want-to-buy” moments when they need timely,…
Read more
Sometimes shopping happens on impulse. But other times, there’s a bit more thought that goes into deciding the perfect brand, service, product, or style—whether that’s for a purchase as small as pen or as large as lounge suit. Find out how Shoppers get Inspiration in the I-Need-Some-Ideas Moments
When consumers don’t have a lot of time to make a decision, they tend to focus on a few key criteria or product attributes. Time pressure narrows the consumer’s focus, giving the marketer only a brief moment to grab their attention and direct their choices. It’s critical today that marketers think about the context of…
Read more
Highly data-driven organizations are three times more likely to report significant improvement in decision-making, according to PwC research. Yet, 62% of executives still rely more on experience and advice than data to make decisions. Today’s true leaders in marketing and data analytics are ignoring hunches and using advanced technology and machine learning to increase speed…
Read more