Digital Marketing Consultant
Ask any of my friends and they will tell you that Hilton is a “No Apple Zone”. I have never been a fan of Apple, even back in the day with the cool multi-coloured Macintosh. I can hear most people saying something like “bru you missing out” or “it’s because you went exposed to it…
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A mobile bid adjustment is as a percentage increase or decrease that is applied to normal Costs Per Click (CPC) bids with the intention of winning coverage on mobile devices. It’s fairly easy to set up an AdWords account by picking various keywords, selecting a decent bid as suggested by Keyword Planner, and immediately start…
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Yet most Brands have not adopted a Mobile Friendly Email Strategy Consumer behaviour has completely outpaced marketer action when it comes to embracing mobile and a change in strategy is needed. It’s true that there are more mobile friendly sites online, especially after the Mobilegeddon update on the 21st of June – however what’s worrying is…
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However getting ahead means adopting a mobile-first perspective. We are at a pivotal moment in paid search as mobile usage gains more ground when it comes to overall traffic to digital platforms. I had lunch the other day with Duane and recalled how we used to run search campaigns for SMEs in our early days…
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