Category: Mobile Marketing

Digital Marketing Consultant

AdWords Mobile Certification

That time of the year again to retake exams…

The Top 10 iOS Apps In South Africa

Following on the the analysis done for Google Play,  I thought its best to also look at the top iOS apps as of today – Monday the 24th of June – 09:20pm.  There are similarities in the top 5 with interesting there after. Whatsapp 2.  Facebook 3.  Instagram   4.  Messenger   5. Layout from Instagram…
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The Top 10 Google Play Apps In South Africa

Android has officially solidified its stranglehold on the smartphone market in South Africa, commanding nearly 40% market share – according to data by Heavy Chef.   There are over 1,600,000 apps in the Google Play Store and 1,500,000 apps in the Apple App Store (worldwide*). As a result the vast majority of Developers only focus…
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Smartphones Have Changed Consumer Behaviour In A Big Way

Google is calling them “micro-moments” – the: There is no doubt that smartphone adoption and usage is on the rise in South Africa, and statistics from Nielsen revealed something that sent chills up my spine.  According to their 2011 research more Africans have access to mobile phones than to clean drinking water. Smartphones have changed…
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Purchases On Google Enable Users To Buy Straight From PLAs

Google finally launched its much anticipated buy button earlier in July, and they are calling it “Purchases On Google”. The adverts have started appearing on eligible product listing ads on both Android and iOS smartphones. Google took a decision to only launch this as a limited pilot with a few select retailers such as Macy’s…
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