Digital Marketing Consultant
The consumer journey has increasingly become more complex and you need to be in all these other channels such as Display, YouTube and Email to connect with these consumers. Some consumers will be on: Search – direct response “micro moments” Display – blogs and news sites Email – Gmail or other Rating and review sites…
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Go ahead and check this tool out. Show your clients business opportunities. For example a German car dealer might need to focus on importing more BMWs than Audi cars as the data clearly shows what South Africans are looking for. <a href="http://www.hiltonjohani cialis vente internet.com/spotting-upsell-opportunities-using-google-trends/google-trends-audi-bmw-south-africa/” rel=”attachment wp-att-912″>
Impression Share is the number of impressions your campaign received divided by the estimated number of impressions it could have received. The estimation is based on several parameters like geolocation, audience, bids, and quality score. The diagram below illustrates the concept. An increase in the part of your impression share will result in more “targeted…
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This is one of my favourite ways to ask for budget. It’s essentially a bait and switch technique where you as a trusted digital media advisor (TMDA) go all out to ensure your client takes advantage of all opportunities – without necessarily benefiting directly. This includes where you add things such as device, location, top…
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Search Traffic Volume I absolutely love the Keyword Planner as this tool helps add numeric data to your case and reinforce increasing the budget. The tool shows monthly traffic volumes, showing perks and seasonal opportunities that need higher budgets. The tool tells a crucial story especially as we are nearing the holiday season. There are…
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