Facebook shrinks mobile News Feed ads

As of August 19, 2019, your News Feed ads will be smaller than they are now.

  1. Fewer lines of primary text: As of now, your mobile prospects can read up to seven lines of ad copy before being prompted to click “See More.” As of next month, they’ll only see three lines of that primary copy.
  2. Reduced maximum aspect ratio: As of now, the maximum aspect ratio—that is, the ratio of the width of an image to the height of an image—for mobile feed ads is 2:3. As of next month, that ratio is dropping to 4:5. Any image or video you share that’s taller than 4:5 will be “masked.”

Page posts and ads on mobile will match the look and feel of the new Facebook design introduced earlier this year

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