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Digital Marketing Consultant

A quick break down of Google’s Mobile-first index

2017 is truly the year for mobile – and please hear me out before protesting as I know this is not the first time you are hearing “the year of mobile” slogan. You most likely heard this numerous times in 2015/16 at a digital marketing conference, webinar or read it somewhere on some blog. However,…
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Google Mobile Update History Infographic

Mobile matters to Google, which means one thing. It should matter to you @hiltonjohani pic.twitter.com/OPPylLJvm3 — Hilton Johani (@hiltonjohani) January 2, 2017 Here is an Infographic with all mobile updates from February 2015 to June 2016. The latest update is the Mobile-first index which has been progressively rolling out since November.

Welcome to 2017 – The Year of Supernatural Growth

And the ballons are out…Welcome to 2017 2017 is going to be bigger, greater and more blessed. Have faith

Google’s New Year’s Eve Doodle for 2016

It’s less than 13 hours before we enter a whole new year, and given how much of 2016 has been marred with controversies (the crisis in our Universities, schools being torched in Limpopo, Guptagate, Pravin Gordhan and the NPA, Muhammad Ali and…, the list is endless – many of us can’t wait for 2017 to…
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When it comes to conversions “clarity” is King

The overall success or failure of your forms depends on the clarity of all the other elements (headline, benefits, hero shot, call to action button text and field label alignment) of your landing page. Research has shown that humans have a limited amount of metal energy to dedicate to the decision making process. Apparently the…
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