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There are 5 essential elements that every landing page must have. These are Unique Selling Proposition (USP) The hero shot The benefits of your offering Social proof A single conversion goal — your Call-To-Action (CTA) I stumbled across Drifts‘ website and I think they have nailed it when it comes to mixing up the elements…
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Filmed July 2005 at TEDGlobal 2005 Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz’s estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied. Click here to listen to the TED Talk