Digital Marketing Consultant
I hope you all had a very special, meaningful and blessed Christmas and enjoyed booking day. May this coming year be filled with much love, peace and prosperity. I was away from my blog for the past 3 days and when I logged in today I saw these messages in my website log files. Hacker attempts…
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I get this question a lot and to be honest this is a little bit like the “how long is a piece string?” question. I think here is the best anwer. But why would you use this numeric calculation when you already have the answer? Similarly with conversion rates. There are a lot of things that…
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South African consumers’ lives are increasingly digital – at work, home and everywhere in between. News has been reduced to 140 characters and conversations condensed to emojis. As more and more facets of South Africans’ lives go digital, marketers need to understand the impact today’s digital lifestyles are having on consumers and their attention. Increased…
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You probably have noticed that when you search for a business on Google, you often see information about that business in a box on the top right side of search results. This result is called a Knowledge panel or KP for short, and helps users discover/contact a business without having to leave the search engine…
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Carousels are those results that you see running horizontally across the top of a Google search results page when you search for something with local intent. Google Carousel results are part of Google’s Knowledge Graph results, and are triggered based on selected vertical searches (restaurants, accommodation, leisure items such as favourite series in 2016 or…
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