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Amazon Prime Video Undercutting Netflix in South Africa

Jeff Bezos is all about innovation and I believe he has scored big with this. Amazon Prime Video is here in South Africa and is undercutting Netflix – big time. Here is their ad on Google – plus there are all over the news as well. and here is the offer Yeap  – US$2,99 per…
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Broad Match

The default method of keyword-matching in Pay Per Click advertising campaigns. Broad match keyword phrases enable your ad to be displayed whenever someone searches for that phrase, similar phrases, singular or plural forms, misspellings, synonyms, stemmings (such as plumber and plumbing), related searches, and other relevant variations. For more checkout Google’s AdWords help page – https://support.google.com/adwords/answer/2497828?hl=en 

Bounce Rate

This is the percentage of people who arrive on your website or landing page and leave without viewing any additional pages.  Google describes bounce rate as the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page). The bounce rate is inversely proportional to your…
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Benefits

The value people receive from using your product or service. Benefits shouldn’t be mistaken with features which describe the offer. A great value proposition focuses on benefits, and answers the question, “What’s in it for me?”