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Digital Marketing Consultant

Anxiety

This can be defined as what your prospect feels when confronted with friction on your landing page. Anxiety normally happens on pages that poorly communicate the value proposition or creates doubt in the user’s mind.  

Analytics

The discovery, interpretation, and communication of relevant patterns and actionable insights in data. Analytics helps you determine whether your advertising is actually working.

Ad Rank

A value that’s used to determine the position of your PPC ad, in relation to other ads on the search results page, including whether or not it’s displayed at all. Ad Rank is primarily determined by your Bid amount Quality Score components (expected clickthrough rate, ad relevance, and landing page experience) the expected impact of…
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How to test if your Accelerated Mobile Pages (AMP) are valid

Use the following URL to test if your Accelerated Mobile Pages (AMP) are valid. Note that pages with AMP errors or lacking required structured data elements will not be shown in Google search results with AMP-related features. Click the URL below and enter your AMP page. https://validator.ampproject.org/#url Click Validate on the right and wait for…
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“Content now more important than backlinks” – Searchmetrics

A new Google search rankings factors study conducted by Searchmetrics reveals that content relevance is gaining in importance as a ranking signal, which link importance is declining. You can download the full study over here, and here are the key takeaways from the report: The URLs with the highest content relevance are those on positions…
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