Digital Marketing Consultant
Google has started displaying AMP results in their image search results. Go to Google Image Search using your mobile device, search for anything of interest (I searched for “smartphone screen repairs”, then click on the image results. The first image I saw was a AMP result – with an AMP logo. I was taken to…
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The part of your ad whose job is to persuade people to click. Great ad copy starts the conversation that you’ll continue on your landing page. Your ad copy has one job – to get people to click. Here is an example with two CTAs – Order & Shop
The act of attracting qualified leads and converting them into paying customers. Acquisition is what conversion marketing is all about.
The top portion of a web page that’s visible without scrolling. Content that is above the fold is seen first when prospects arrive on your landing page. Even though we live in a scroll-oriented world, content placed above the fold still grabs 80% of our attention.
A marketing experiment where two variations of a landing page, advert, email or other piece of online content are pitted against each other to determine which produces the highest conversion rate. A/B testing is a key component of marketing campaign optimization.