Digital Marketing Consultant
Most marketers believe that the fewer the form fields you have, the higher your conversion rates will be. This is true as having a form that is easy and quick to fill in will certainly increase the number of prospects for your offer. However I believe more attention should be given on who you actually…
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Have a look at this SERP – Movit surely worked hard to get this slot. But 2 failures Headline says – Cape, Durban, PE and EL – so most likely wont service me. Clicked anyway as surely the ad appearing means they have some thing near me. Dead URL – this is just a blunder.…
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The Team at Hanapin have released their annual State of PPC for 2016-2017 and here are some of the key findings However only 86% of respondents claimed effectiveness this year versus 90% of respondents from last year Over 50% of all respondents are still not using programmatic advertising in their marketing mix. Of the respondents that…
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Gmail is big and we all know that. At times I prefer to use my gmail because the mailbox is larger than most corporate mail boxes and its sweeter. I dont think forms that do not accept @gmail aor @yahoo are smart as this surely will drop conversions. Perhaps collect all emails (people) and filter out…
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In today’s mobile-first world, shopping apps and mobile sites create vital connections to shoppers. To help marketers navigate these channels, Google partnered with Ipsos to understand how people find, use, and engage with shopping apps. View the report below. Key Findings Phones are our shopping companions. Whether at home, on the go, or at the register, consumers…
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