Changes to Google My Business settings
Got this in the post today here is the rest of the message… This is what you get when you click “Manage my settings”
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Digital Marketing Consultant
Improve your Account Health Score for Search
The AdWords Product Management team is always looking for innovative ways to help advertisers get the the most out of their AdWords marketing campaigns, such as by making tools such as the Keyword Planner, Display Planner and Opportunities available free of charge to all Account Managers. Though still in beta, I believe the team has really outdone…
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How to use Google’s Keyword Planner to find blog post ideas
Google keyword planner
How to find mobile-first keywords
Mobile-first queries or keywords, are search terms that are searched more often on mobile than on desktop. Most Account Managers bid on the same keywords for both mobile and desktop traffic, and tend to miss out on the minuscule variations and long-tail keywords that are specific to mobile users. You need to think through what a user might…
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Are longer video ads better than short ones?
Here is an interesting fact – The most-viewed ads on YouTube were all over a minute in 2014 and 2015. So is longer better? In the past standard TV ad were 60 seconds long. But to bring more advertisers to the platform, Ad networks first offered 30-second ads, then 15-second ones to serve advertisers with…
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