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Digital Marketing Consultant

Identifying potential AdWords account vulnerabilities

Why is upselling important? Upselling and cross selling are both very important. The probability of selling to an existing customer is 60 – 70% while the probability of selling to a new customer is anything between 5 – 20%. So a smart strategy to make revenue targets for the quarter or financial year would be…
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Mobile Has Changed The Way We Watch – Is Your Brand Ready

The mobile movement has engulfed the planet, and mobile consumption is fueling the growth of video. YouTube found out that people are adapting quickly to this new reality, inventing their own ways to make videos not only more comfortable to watch – but more portable, more functional and more useful for them. Is your brand ready?

Responsive ads – flexible enough to go just about anywhere

Responsive ads automatically adjust their size, appearance, and format to fit just about any available ad space on the Google Display Network. A responsive ad might show as a native banner ad on one site and a dynamic text ad on another because it automatically alters itself to fit precisely where you need it to…
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Ad Position

The order in which your ad appears in Google’s search results. Ads 1-4 appear on top of organic search results page, while ads 5 – 7 appear at the bottom. This statistic will show you the position your ad ranks compared to other ads on average. The highest position is 1.

Ad Group Default Bids

A specified bid that applies to all keywords and placements within a given Ad Group that do not have individual custom bids at a keyword or placement level vrai cialis pas cher.