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Go ahead and check this tool out.  Show your clients business opportunities. For example a German car dealer might need to focus on importing more BMWs than Audi cars as the data clearly shows what South Africans are looking for. <a href="http://www.hiltonjohani cialis vente internet.com/spotting-upsell-opportunities-using-google-trends/google-trends-audi-bmw-south-africa/” rel=”attachment wp-att-912″>

Impression Share is the number of impressions your campaign received divided by the estimated number of impressions it could have received. The estimation is based on several parameters like geolocation, audience, bids, and quality score. The diagram below illustrates the concept. An increase in the part of your impression share will result in more “targeted…
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This is one of my favourite ways to ask for budget. It’s essentially a bait and switch technique where you as a trusted digital media advisor (TMDA) go all out to ensure your client takes advantage of all opportunities – without necessarily benefiting directly. This includes where you add things such as device, location, top…
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Search Traffic Volume I absolutely love the Keyword Planner as this tool helps add numeric data to your case and reinforce increasing the budget. The tool shows monthly traffic volumes, showing perks and seasonal opportunities that need higher budgets. The tool tells a crucial story especially as we are nearing the holiday season. There are…
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Identify the opportunity for upsell – Ad Position The easiest way to do this in an existing campaign is by looking at the ad position. The Ad Position is the order in which your ad appears on a page in relation to other ads. An ad position of “1” means that your ad is the first…
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