Digital Marketing Consultant
The structure that contains one or more ads and a target set of keywords for Google Search, and a target set of placements for Google Display. Its is a collection of one or more PPC ads that all target the same set of keywords. Ad groups are contained within a campaign, an Ad Group All…
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Ad formats are “Visual enhancements” to help make your search ads more compelling to your customers. Ad Extensions are an example of Ad Formats.
Ad Extensions are an AdWords feature that shows additional information in your ads like your business location, phone number, business ratings, and links to your webpage. There are 2 types of extensions: Manual extensions Automated extensions Manual Extensions include: App Extension Call Extension Location Extension Review Extension Sitelinks Extension Callout Extension Automated Extensions (automatically added…
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How quickly Google serves your ads. Or, another way of looking at it, how quickly you spend your daily allocated budget. AdWords offers two choices for Ad Delivery — Accelerated and Standard. Your campaign is set to Standard Delivery by default. Ad Delivery (Accelerated): A form of Ad Delivery that serves your ads as quickly…
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Active View is a technology on YouTube and certain Display Network websites and mobile apps that allows AdWords to determine if your ad is viewable by potential customers. Its a piece of technology on Google’s Display Network that let’s AdWords know if your display ad is actually viewable by potential customers. This term might be found…
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