Digital Marketing Consultant
A new Google search rankings factors study conducted by Searchmetrics reveals that content relevance is gaining in importance as a ranking signal, which link importance is declining. You can download the full study over here, and here are the key takeaways from the report: The URLs with the highest content relevance are those on positions…
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Google has started displaying AMP results in their image search results. Go to Google Image Search using your mobile device, search for anything of interest (I searched for “smartphone screen repairs”, then click on the image results. The first image I saw was a AMP result – with an AMP logo. I was taken to…
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Have a look at this SERP – Movit surely worked hard to get this slot. But 2 failures Headline says – Cape, Durban, PE and EL – so most likely wont service me. Clicked anyway as surely the ad appearing means they have some thing near me. Dead URL – this is just a blunder.…
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Which blue link would you click here and why? I went straight for the second one from the bottom purely because of how the SEO specialist used the ▷ symbol in the title. Surely grabbed my attention and giving me ideas.
Remarketing lists for search ads (RLSA) and Customer Match are great tools that can help you reach people who’ve previously interacted with your business at the moment they’re ready to buy. They are very important in driving conversions as a study conducted by Forrester Research revealed that 96% of shoppers won’t make a purchase on their…
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