Digital Marketing Consultant
Impression Share is the number of impressions your campaign received divided by the estimated number of impressions it could have received. The estimation is based on several parameters like geolocation, audience, bids, and quality score. The diagram below illustrates the concept. An increase in the part of your impression share will result in more “targeted…
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This is one of my favourite ways to ask for budget. It’s essentially a bait and switch technique where you as a trusted digital media advisor (TMDA) go all out to ensure your client takes advantage of all opportunities – without necessarily benefiting directly. This includes where you add things such as device, location, top…
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Search Traffic Volume I absolutely love the Keyword Planner as this tool helps add numeric data to your case and reinforce increasing the budget. The tool shows monthly traffic volumes, showing perks and seasonal opportunities that need higher budgets. The tool tells a crucial story especially as we are nearing the holiday season. There are…
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Identify the opportunity for upsell – Ad Position The easiest way to do this in an existing campaign is by looking at the ad position. The Ad Position is the order in which your ad appears on a page in relation to other ads. An ad position of “1” means that your ad is the first…
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Why is upselling important? Upselling and cross selling are both very important. The probability of selling to an existing customer is 60 – 70% while the probability of selling to a new customer is anything between 5 – 20%. So a smart strategy to make revenue targets for the quarter or financial year would be…
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