Digital Marketing Consultant
Ad Extensions are an AdWords feature that shows additional information in your ads like your business location, phone number, business ratings, and links to your webpage. There are 2 types of extensions: Manual extensions Automated extensions Manual Extensions include: App Extension Call Extension Location Extension Review Extension Sitelinks Extension Callout Extension Automated Extensions (automatically added…
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How quickly Google serves your ads. Or, another way of looking at it, how quickly you spend your daily allocated budget. AdWords offers two choices for Ad Delivery — Accelerated and Standard. Your campaign is set to Standard Delivery by default. Ad Delivery (Accelerated): A form of Ad Delivery that serves your ads as quickly…
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Active View is a technology on YouTube and certain Display Network websites and mobile apps that allows AdWords to determine if your ad is viewable by potential customers. Its a piece of technology on Google’s Display Network that let’s AdWords know if your display ad is actually viewable by potential customers. This term might be found…
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There’s a very clear connection between page load times and conversion rates. Statistics from Google and Amazon show that an increase in load time has a direct and profound impact on user engagement. For Google an increase in page load time from 0.4 second to 0.9 seconds decreased traffic and ad revenues by 20%. For…
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