Digital Marketing Consultant
2017 is truly the year for mobile – and please hear me out before protesting as I know this is not the first time you are hearing “the year of mobile” slogan. You most likely heard this numerous times in 2015/16 at a digital marketing conference, webinar or read it somewhere on some blog. However,…
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You probably have noticed that when you search for a business on Google, you often see information about that business in a box on the top right side of search results. This result is called a Knowledge panel or KP for short, and helps users discover/contact a business without having to leave the search engine…
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Carousels are those results that you see running horizontally across the top of a Google search results page when you search for something with local intent. Google Carousel results are part of Google’s Knowledge Graph results, and are triggered based on selected vertical searches (restaurants, accommodation, leisure items such as favourite series in 2016 or…
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A value that’s used to determine the position of your PPC ad, in relation to other ads on the search results page, including whether or not it’s displayed at all. Ad Rank is primarily determined by your Bid amount Quality Score components (expected clickthrough rate, ad relevance, and landing page experience) the expected impact of…
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Use the following URL to test if your Accelerated Mobile Pages (AMP) are valid. Note that pages with AMP errors or lacking required structured data elements will not be shown in Google search results with AMP-related features. Click the URL below and enter your AMP page. https://validator.ampproject.org/#url Click Validate on the right and wait for…
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