Category: Search Engine Marketing

Digital Marketing Consultant

Google Changing to green outlined Ad labels

I came across a new ad label on Google search about a week and a half ago, which only had a green outline and white background, instead of the solid green background. My colleagues in the office weren’t able to see this new format at that time, and only started seeing them this morning. Here…
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Adopt A Mobile-First Approach For Your Site Or Risk Losing It All

If there is one thing us digital marketers love doing at the beginning of each year is to speculate. Test it yourself and you see what I mean. Just ask 10 digital marketing gurus the same question and I bet you my lunch that you will get 10 different (and interesting) answers. However 2017 is…
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Google says Wix sites are fine for Search. I don’t agree!

Google, (via John Mueller) confirmed last week on their Webmaster Central Help Forum that sites designed using the Wix platform work fine for search and this got a lot of people talking straight into the new year. Here is the conversation. Anyone who knows me knows I love Google. I have the t-shirt, flash drive,…
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Fix errors on your AMP pages – Google Warns

Google’s move to Accelerated Mobile Pages (AMP) was a very intelligent business move which will prevent users from switching away from mobile web browsing towards native apps. These lighting fast loading pages (housed in Google’s own cache) will keep users engaged with Google search on smartphones. Google will be throwing a lot of weight behind…
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Yellow star ratings (reviews) now more popular on Google SERPs

I am seeing more and more organic listings with the eye-catchy yellow star ratings (reviews) on Google, and to be honest I am kinda feeling jealous as I have not yet scored one myself. Moz tracks 10,000 keywords across different industries and they have seen these appearing on 35.1% of the queries. That’s a huge…
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