Here’s How…

Today, I want to take a step higher and discuss just why Facebook is such a unique platform that can beat almost all other platforms. It’s just two words:

Artificial. Intelligence.

…or just one word: Robots

So, here’s what Facebook does. They ask you to install something called a pixel on your website. It’s a quick line of “copy and paste” code that is invisible to any visitor. What this pixel does is that it TAGS anyone who visits your website.

This pixel can work downright to what PAGE they visited on your website. So, if you want Facebook robots can help you!

But, this still isn’t where the magic happens. See, the more “pixel data” that you give Facebook, the more it learns. What the pixel does is it automatically starts to make GROUPS (audiences) of the people that are hitting certain pages.

It analyzes their:

• Age
• Sex
• Location
• Interests
• Income
• …and countless other factors…

Before you know it, Facebook starts to be able to PREDICT which of their users are going to LIKE your ad or product. YES – they can literally FIND your audience inside their 2 BILLION person audience.

It’s pretty amazing right and pretty late for me too, at least Sandton traffic is calm now. Home time