Digital Marketing Consultant
Analyzing reports in AdWords can take up a lot of your precious time. The Search Term Report can save you time and also help you optimize your AdWords accounts. This report helps me improve ad performance on allĀ the AdWords accounts that I manage. While it can give you a large amount of data, analyzing…
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Every year, SEMPO measures industry trends, strategies, and tactics against previous benchmarks, through their comprehensive industry report, The SEMPO State of Search Survey Marketing Report. These results continue to be relevant for marketers, agencies, and the worldwide eco-system of suppliers and companies that support search marketing. This year, SEMPO launched the 2016 Edition of the…
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Even Google Analytics has issues with their reporting at times. So ease up on giving developers pressure when sites and other web applications crush during demos and normal usage. We are all human š
Earlier this month there was a lot of chatter and mostly panic in the Black Hat SEO Community as tonnes of sites lost rankings overnight on Google across the globe. I had an opportunity to review 45 sites I found in the chat forums, as webmasters desperately shared their URLs in an effort to…
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Rest in peace DMOZ.org – you will be missed. Reminds me of my first real/decent job in South Africa, which was building links for John Currie in Ormonde (2005). Getting a DMOZ submission accepted was priceless. Cheers to the DMOZ community and thank you for all the great links