Digital Marketing Consultant
Release Date – 11 Jan, 2017, Remote code execution (RCE) in PHPMailer – No specific issue appears to affect WordPress or any of the major plugins investigated but, updated PHPMailer in this release as a caution. The REST API exposed user data for all users who had authored a post of a public post type. WordPress…
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If there is one thing us digital marketers love doing at the beginning of each year is to speculate. Test it yourself and you see what I mean. Just ask 10 digital marketing gurus the same question and I bet you my lunch that you will get 10 different (and interesting) answers. However 2017 is…
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There are two copy elements that you just have to get right first time around for your landing page to be a success. These are the headline and the call to action copy. These two have to be in sync and there is a scientific approach to create them. I will focus on headlines in…
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This is the “ask” of every landing page or campaign. It’s that object on your page which you are trying to direct attention towards.
Grey Poupon made its mainstream debut in 1981, where it was positioned as a very very sophisticated mustard, you know because it’s French and the recipe has been around since 1777. It was a hit with millions of Americans and produced one of the most iconic phrases in advertising history – “pardon me, would you have any Grey Poupon”…
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