Digital Marketing Consultant
Amazon Prime Video had the perfect opportunity to sign me up as a client – but messed it up big time. Besides my frustration with the ever escalating price for DSTV and lack of satisfaction with Netflix (due to the limited content available for the South African market), I am actually an Amazon customer and…
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My site was hacked on the 20th of January by an individual or group calling himself/herself/themselves I****** – see screenshot for the name. I don’t want to have my site associated with his/her/their name ever again. Like really – this is is a direct violation and actually scary. This individual or group of internet terrorists was/were able…
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I came across a new ad label on Google search about a week and a half ago, which only had a green outline and white background, instead of the solid green background. My colleagues in the office weren’t able to see this new format at that time, and only started seeing them this morning. Here…
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As people move between channels and devices, traditional media metrics have become obsolete—making a mindset shift critical. New research from Google shows that companies making that shift were more than twice as likely to have significantly exceeded their business goals. Leading marketers choose to focus on bottom-line sales and profits rather than just clicks and conversions.
The copy that you use in your call-to-action (CTA) is actually more important than the shape, colour and size of the actual button. Shape and colour are important visual cues that help attract prospects’ attention to the placement of the button, but ultimately in that last critical moment, when the prospect has to make up…
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