Digital Marketing Consultant
Earlier on this year (February), Google discontinued serving right hand adverts on desktop and trimmed down ad slots from 11 to only 7. This left a wide open space on the desktop SERP and as we have all know, Google does not do anything without a bigger agenda. Google is testing expanded text adverts which…
Read more
Do you really know where you hard earned advertising cash is going?
A number of internet users in Europe and the US reported seeing green labelled adverts on Google in April, while none appeared in South Africa. I picked up these green labelled adverts this morning as well and I think this is where Google is going. Here is what I saw around 11am, before the green labels…
Read more
When you know your ‘Why’, your ‘What’ has more impact, because you’re walking in or towards your purpose.” – Michael Jr. Your ‘what‘ can be defined as “that which you do” – for example sing, write, play soccer, coach, teach, cook etc. You wake up each morning to go to work (your what) and you have the…
Read more