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Digital Marketing Consultant

Google launches AdWords Structured Snippets Extensions

Google announced that it will be releasing a new ad extension called Structured Snippets last week, and this will be rolling out to all AdWords accounts within a few weeks.  Structured Snippets Extension allow advertisers to highlight a specific aspect of their products or services – thereby making search ads more relevant and helpful.  See example below:…
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Content Marketing Exam Done & Dusted

This is the reason why I have been silent for the past week. Glad its done.    

The Top 10 iOS Apps In South Africa

Following on the the analysis done for Google Play,  I thought its best to also look at the top iOS apps as of today – Monday the 24th of June – 09:20pm.  There are similarities in the top 5 with interesting there after. Whatsapp 2.  Facebook 3.  Instagram   4.  Messenger   5. Layout from Instagram…
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The Top 10 Google Play Apps In South Africa

Android has officially solidified its stranglehold on the smartphone market in South Africa, commanding nearly 40% market share – according to data by Heavy Chef.   There are over 1,600,000 apps in the Google Play Store and 1,500,000 apps in the Apple App Store (worldwide*). As a result the vast majority of Developers only focus…
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The Online & Multi-Screen South Africa

Which devices do people use to connect to the internet in South Africa   With which connected devices do people most often go online? Number of connected devices e